Dubai’s Marka is set to launch the fashion forward brand City Chic in the UAE. The popular Australian brand, which caters to fashion-conscious fuller figured women seeking the latest catwalk designs, will be rolled out across the UAE and the wider GCC region by Marka’s
dedicated fashion division, Marka Fashion.
Marka will launch three City Chic stores in the UAE before the end of 2015, with the first opening in Dubai at Festival City Mall.
Since its inception in 2014, Marka Fashion has launched internationally renowned fashion brands in the UAE including Laurèl, Weill and Essentiel Antwerp.
City Chic will bring glamour, elegance and flattering cuts, across dresses, tops, outerwear, denim, intimates, and swimwear to the plus-size woman, bucking the plus-size fashion trend of conservative basics – items like plain T-shirts, in stretchy materials and dark colors.
Nick Peel, CEO of Marka said: “City Chic is a fashion powerhouse and a global leader in its market of plus-size fashion. This is an important and growing retail segment and we are delighted to partner with them to address this important gap in the GCC’s fashion scene.”
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