US fashion brand Bebe expands in Gulf
US fashion brand Bebe is planning major expansion in the Gulf with new stores in the UAE, Saudi Arabia and Qatar, a senior official said.
Bebe’s senior vice president of international business Richard Pierson told Gulf Business that the brand will open two stores in the UAE, following up with five to seven others in Saudi Arabia and two more in Qatar.
“We are going to open two more stores in the UAE, we have nine in the country currently and we don’t think we need any more in the UAE,” said Pierson.
Bebe also plans to ramp up its presence in other new markets. The women’s fashion brand will launch in China this year with a target of opening 60 to 100 stores within the next five years.
Credit for: uaestylemagazine.com
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